EXHIBITIONS & TRADESHOWS
BRANDING
Logo & business card, Revise
San Diego, CA
For a company that helps select personal clothing and furnishing collections, it was particularly important that the brand imagery portray the nature of the service. After an exhaustive schematic phase, the final logo borrowed from the familiar iconography of both recycling and yin/yang.
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The schematic phase focused primarily on typographic solutions, using only subtle literal imagery. The goal then became establishing the graphic mood the client wished to pursue. The ultimate selection utilizes a modified serif font that allows the arc and ball terminal of the "r" to be appropriated, becoming a primary element in the branding.
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In the refinement of the logo and subsequent development of the business card, this arc/ball element is playfully explored in layered pairs and sets. These arrangements compliment the text, graphically suggesting themes such as transition, evolution, and growth.
Business Card development (left), with final icon selection (above)
Logo & icon schematics (above), with final selection (right)
Final logos, with 'seasonal' flairs' (left). "ff+S" icon studies , with final doubled-"f" icon (right). Preliminary logo studies (below), and branded signage (left / below).
Logo & sign
Farm and Forage
Sedona, AZ
This community farmer and direct-to-table provider commissioned a logo to reflect the company’s local flavor, connection with the earth, and hand-delivered service. The ultimate graphic presents fluid characters, with small color hits, variable upon season, or use.
One feature of the logo is the doubled “f” stem, which also works as a recognizable stand-alone icon, to be utilized as a stencil and brand-iron for their deliveries.
Given the animated nature of the company’s personalities and service - which also includes foraging for fungi, roots, berries and the like - the lively concepts amassed rapidly. The final selections bearing most on the extent of hand-worked flair to include, and how literally to represent the imagery.
A variety of graphic contributions for Pasadena City College’s Engineering Department have revolved around various school programs. These initiatives focus on both community college students, and younger students hoping to gain experience in work-based STEM fields.
Promotional copy
PCC STEAM programs
Pasadena, CA
with Pasadena City College & Jisun Lee
Promotional graphic for summer academy, incorporated onto various accessories. Certificate design for technology seminar (left). Developmental sketch and logo design for PCC's Engineering department's STEM programs (below)
These projects typically require a rapid conception and advancement, in keeping with the fast-paced academic calendar. In addition to developing the primary PCC STEM logo, other efforts have included creating promotional material for an academy of middle school girls, and the development of certification copy for a immersive technology workshop. To cater to the young minds, these results combine bold clarity with a playful inclusion of the fields’ related iconography.
Logo & marketing copy
Yoga Workshop
Boulder, CO
The managers of this yoga studio wished to modify their existing logo, to better integrate the elephant icon with text. The resulting work provided variations on the icon for use on a variety of publications. Supplemental graphic motifs were developed, using a mantric technique of focused iterations in their inking.
Concept sketch to transform the original icon for multiple orientations (above). Primary logo (left), with alternate variant (below). Cursive text studies and spiral motif drawn from mantric writing exercise (inset, below / left), )
The fun came in re-envisioning the elephant’s character so that she could be revolved into other configurations - massaging the line-work to capture that coy, contented smirk from each angle.
Further marketing copy has included the design of T-shirts, and the titling graphics for studio films. Each new component has been an exercise in maintaining the process and ultimate feel of our original.
Alternate logo variant (above). Preliminary sketches and final illustration for studio film title (below). Graphics for various apparel and merchandise (right).
Public Installation, Look Up / Look At
Los Angeles, CA
Public Project for Bringing Back Broadway's
21 Broadway Boxes Competition
Reflecting the continual evolution of Los Angeles' historic Broadway district, this design for 21 existing utility boxes centers around the application of bold, animated graphics. The design simultaneously conveys relevant information and incorporates interactive elements, aimed to address the public from a variety of vantages. Both parts of the project's title are thus meant to function as double-meanings, as verb and command alike.
The primary intention is capturing the attention of passers-by with high contrast silhouettes cast over bright backgrounds. The content of the graphics pair an individual with a structure, each associated with the district's history. The individual is located on the sidewalk face of the box - at human scale - while the structure aligns corners with the box's, to wrap two faces.
Excerpts from presentation boards, with design renderings (above/right)
Beyond the primary graphics, a number of other interactive 'features' were proposed for the design. The figures themselves were to be given a mirrored overlay at the face, allowing pedestrians to get into character for a perfect 'selfie' opportunity. Additional proposals included an integral chalk-pencil for use on one-sides's swath of 'blackboard', a band of QR-codes that reflect the area's building cornices as well as link to web resources, and a wi-fi speaker located behind the box's vent to provide a soundtrack of local artists and performers. The background colors were selected to suggest the district's neon past.
Images of two boxes along the route (Upper/left). Map (left), indicating the 2-miles of Broadway housing the utility box graphics. Various examples from the 21 boxes (below), and a subsequent illustration of the individuals showcased in the project (bottom/right)
While the supplemental elements weren't able to be realized, the area originally allotted for street art is now supplanted by a diagrammatic map, demarcating the respective utility box. In addition to assisting with way-finding, the maps indicate locations for both existing and past structures of note (some pictured and/or described on the boxes themselves). Much focus was devoted to accumulating facts and writing copy for the boxes' captions.
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As such, this project serves as both a way to casually add to the vibrant colors inherent to the storied street, while also providing historical context for the more curious pedestrians able to stop and review the details more carefully.
